Data/hora: 20/05/2024 00:27:20

Provedor de dados: | 31
País: | United States
Título: | An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms
Autores: | Torres,   Antonio, Jr.; Akridge,   Jay T.; Gray,   Allan W.; Boehlje,   Michael; Widdows,   Richard.
Data: | 2008-01-14
Ano: | 2007
Palavras-chave: | Customer relationship management (CRM); Marketing; Strategy; Information technology; Cluster analysis.; Agribusiness.
Resumo: | Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is performing at a high level, as compared to those not satisfied with the performance of their CRM initiative. Cluster analysis was used to develop a taxonomy of respondents based on their perceived CRM performance. The resulting clusters are then profiled on both demographic variables as well as a core set of activities/behaviors to better understand key differences in the CRM programs of agribusinesses.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

28192

http://purl.umn.edu/8169

Editor: | AgEcon Search
Relação: | International Food and Agribusiness Management Review&gt;Volume 10, Issue 01, 2007

Formato:

25

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